My name is Amber Rogers, and I'm a new kind of Health and Fitness Coach. I don't give meal plans or prescribe specific workouts. I don't weigh or measure my clients' body parts. I rarely even work with aesthetic-based goals. I am one of the pioneers of the Body Positive Fitness movement, and one of the first Fitness Professionals with a large internet following to advocate a habit-based approach to health and fitness coaching.
In a nutshell: your body is not the problem. For most people, the real problem is body IMAGE. A body image formed by decades of conditioning at the hands of a culture bent on convincing you that you are flawed and unlovable the way you are, and that the only way to become lovable is to change the way you look. This couldn't be further from the truth though. You are lovable today, just as you are. And by changing the way you treat yourSELF - by stopping the self-loathing and abuse, and instead treating yourself with respect and self-care, you can begin to reverse years of self-sabotage and self-destructive behaviors.
In fact, the evidence is growing that shame and appearance-based approaches to fitness and health are actually counterproductive, and focusing on building self esteem NOW, today, leads to better long-term outcomes and greater client satisfaction.
My coaching is client-led. Because I've found that most people really do know what they need, they just need someone to help them organize their thoughts about it, lay out a systematic plan, or even just say 'hey - your thoughts and feelings here are valid, and the ideas you have are workable!'.
I prefer to address the day to day habits that make up the bulk of a person's time, rather than try to fixate on their body or an arbitrary set of numbers, because at the end of the day, those habits are what SHAPE that body and number set. I was one of the first people in the fitness industry advocating habit-based methods, and now they're popping up everywhere, so I think I must have been on to something. I'm also committed to body positive practices (and have not only earned certification as a Body Positive Fitness Allied Professional, I helped form the certification process!), so there's never any shame, guilt, punishment or restriction involved in my coaching. The actual scientific evidence supports body-positivity, too!
Keep reading to learn more about me and my coaching services.